A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote from the video blurb:
We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
We all know what happens when you’re faced with too much choice…if you’ve ever stood in the local hypermarket aisle, facing endless brands of washing powder, you’ll know exactly what I mean. We all love choice…but do we really need 25 varieties of washing powder? Humans are great at processing 6-7 pieces of information at a time and at eliminating the choices we know we DON’T want.
After Blaise Aguera y Arcas offered a tantalizing peek at the world of Microsoft PhotoSynth a couple of years ago, he recently made a return to TED to demo the latest incredible innovation in mapping.
Watch the video as he offers a preview of the incredible mapping advancements Microsoft has made and the augmented reality features to come:
Watched this remarkable video and couldn’t help noticing the striking similarity in some of the applications as MIT Media Lab’s Sixth Sense Project (except the holograms, of course…surely those shouldn’t be that far away too?)
YouTube Description: “A strange man uses holographic tools to build a world for the woman he loves. This is a short by filmmaker Bruce Branit known also as the co-creator of 405.” WATCH YouTube version above (full post)