Kudos to IMI for continuing to innovate and push the boundaries. A great story shared by dear friend and fellow tech enthusiast, Lukas Ritzel.
For the past few months some 80 international students of more than 20 different nationalities who currently study at IMI University Centre in Luzern, Switzerland have collected data to create the the world’s first crowd-sourced student guide. The iPhone App is a collaboration with Luzern Tourism which also has its own tourism city guide and covers much more than just the best places to have your pizza or beer. It’s about Swiss culture, stories about Heidi and even answers questions like: “Do Swiss people really eat most chocolate of all nationalities?”. The Student iPhone App also collects many of those insider tips which only international students currently living in Switzerland can know about, having lived abroad for such a long time.
The app is now a free download on the Apple App store from: http://bit.ly/e8byM6 (Direct Link). Alternatively search for “Luzern” and you will easily find the IMI University Centre iStudent Luzern app on the Apple iPhone Store.
As technology evolves to offer creative new ways to interact with digital media, the possibilities for marketers become immense. We’ve all seen what multi-touch displays have done to improve the user experience… the Apple iPod is a wonderful example of this. Even large multi-touch panels like those seen in the movie ‘Minority Report’ are now cropping up in news rooms.
Beyond being plain fun, the great thing about these new interactive input devices is our move towards more intuitive, quicker ways to interact with media…and finally a move away from two decades being tied to the mouse and keyboard. The hotel industry is big on guest interaction and personalization…so multi-touch screens offer an excellent way to interact with hotel guests, from information, ordering and billing to creative deployments that allow guests to create memories and offer feedback.