Hotel DNA in the Digital Age – Can we evolve?
While most traditional marketers, media gurus and public relations experts grapple with just how to leverage the power of digital media and social networks…real emerging trends sometimes go unnoticed. Sometimes all it takes is to tap into the world…and particularly the people around us to realize just how life as we know it is changing.
Long Tails, Tribes, Digital Natives and New World Hospitality
If you were to read the titles of popular business literature today, you’d think we were headed back to the dawn of society… where human societal interaction had just begun to evolve. This is not so far off perhaps, since we stand on the brink of yet another evolutionary leap in the way we communicate, collaborate and lead. Be it the tribes of yore or the digital amalgamations of like-minded individuals along a ‘long tail’ of meaning, something’s definitely shifting…
I watched Seth Godin’s TED presentation online recently and was intrigued by the concept of ‘Tribes’ that he’s reintroduced. While critics have been quite hard on the book with regards to substance, the basic ideas are quite sound and make for good observations of how human interaction is evolving in the digital age.
To give you a jist of what the hoolabaloo is all about, here’s the video, plus a few excerpts taken from Amazon reviews of the book:
