Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something all marketers worth their salt absolutely MUST be informed and aware about.

To summarize, here are the broad predictions:

1. 50% of ad campaigns will include video ads bought on a cost-per-view basis
2. 50%  of ads will be bought using this real-time bidding technology to tailor experiences for different viewers
3. Smartphones / mobile is going be the number one screen for digital brands to engage users
4. There will be at least five metrics that advertisers will regard as more important than the “click”
5. 75% of web ads will be “social” in nature i.e. Ads will be  shared, discussed, subscribed to and recommended
6. Rich media formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns
7. Digital display advertising is going to grow to a $50 billion industry