Here’s a cheeky look at what’s wrong with so many hotel websites out there…most of these issues are elementary and fixable…all that’s required is some forethought and keeping users top-of-mind.
Click here to open the infographic in full size (to download, right-click on the link and use Save As)
Leave a comment and let us know what you think about these pet peeves…and share your own!
A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote from the video blurb:
We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
We all know what happens when you’re faced with too much choice…if you’ve ever stood in the local hypermarket aisle, facing endless brands of washing powder, you’ll know exactly what I mean. We all love choice…but do we really need 25 varieties of washing powder? Humans are great at processing 6-7 pieces of information at a time and at eliminating the choices we know we DON’T want.
Search Engines refer a significant percentage of web direct bookings for hotels, both through paid search and natural search. SEO / Search Engine Optimization obviously has the most bang for the buck, as well designed websites ensure great SEO results and produce much better long term results. A lot of hotel companies, especially independent properties and smaller chains also spend a great deal of money on Hotel website SEO, often outsourced to web design or SEO agencies.
I came across a great article by Brandt Dainow on 7 ways SEO consultants rip off their clients…a must read for anyone looking to hire out their SEO efforts. The gist of the matter is that most people don’t understand what SEO truly involves and the actual benefits and practices out there…therefore it is quite easy to exploit this ignorance and charge out large amounts of money for something absolutely useless.