The Twitterati Dozen Survey Results – Twitter Use and Hotel Best Practices
I did a quick survey recently called the Twitterati Dozen. This was basically an online survey with 12 questions addressed to prominent and very active Twitter users, to obtain their thoughts on Twitter use, connections, peeves, best practices and more. A big thank you to those of you who participated – the survey link was posted on Twitter and 100% of the results obtained within the first 24 hours. The majority of survey respondents who were contacted directly are based in the United Arab Emirates / Dubai (60%). Other geo-locations include France, the Netherlands, Spain, UK and USA.
Video – The Dramatic Shift in Marketing Reality
A great animated video by Michael Reissinger, based on a concept by Scholz & Friends, titled “Dramatic shift in marketing reality” that illustrates how the producer/marketer – consumer interaction has changed drastically in just a couple of decades. Also known as “The History of Marketing” Enjoy!
Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter
The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…and even more ‘tweet’ about their lives, their work, their passions and in some misguided cases, even their bowel movements. So just what IS Twitter, you ask?
In the simplest terms, Twitter is a social networking and microblogging service that allows to send and read others updates in the form of short text messages (140 characters max). It’s kind of like blogging by sms. So who’s doing it? Kids, Professionals, Marketers, Bloggers…and even President Elect Barack Obama, while he was on the campaign trail!
For most hoteliers and indeed most people Twitter is a tough one to relate to, unless you happen to be obsessed with Facebook and updated your status 50 times a day. But there is more to Twitter than meets the eye. At the very basic level, here’s what Twitter can allow you to do as hoteliers or hotel internet marketers:
