There’s a lot of buzz in the industry about the new meta search engine launched by 6 hotel giants…there’s clearly a great value proposition here for hoteliers… but what about the customers? I still don’t see any clear differentiators that would have customers used to popular OTAs switch over to using this site (no packaging options and limited choice are just two simple hurdles).
Launching this new brand in a cluttered distribution space and competiting head-on with OTAs on search at sustainable / advantageous costs is another story altogether.
It’s still early days of course…but what do YOU think? “Hit” or “miss”?