W Doha – Culture as a sustainable competitive advantage
“Culture eats strategy for breakfast” says the quote (oft attributed to Peter Drucker). Nowhere is this more true than theContinue Reading
Category: Digital Marketing Strategy
Hotel Digital Marketing Strategies
IKEA’s Perceptive Banners – Respectful and Effective Marketing
I loved IKEA’s latest display advertising effort. Acknowledging that over 60% of mobile banner clicks are actually accidental, IKEA showsContinue Reading
6 Hotel Social Media Marketing Predictions for 2013
As hotel operators and marketers face another fresh, promising new year ahead, many are watching the social media space closelyContinue Reading
The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right
Here’s another great guest post by the team at Mirai Espana, this time by Pablo Delgado and César López. ThisContinue Reading
Digital Marketing Strategy Hotel Digital Marketing Hotel Photography Hotel Videos Hotel Websites and Design
The curse of too much choice
A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote fromContinue Reading
Digital Marketing Strategy Hotel Online Advertising Hotel Paid Search Marketing Hotel Social Media Hotel Websites and Design
Future of Display Advertising – Is the Hotel Industry Ready?
Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something allContinue Reading
Rethinking Hotel Guest Satisfaction and Hotel Website Analytics
I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizesContinue Reading
Web 3.0 – The Sensory Web
Here’s a great presentation by a good friend (and extraordinary hotel educator), Lukas Ritzel. Lukas presented on the topic ofContinue Reading
Analytics and Reporting Digital Marketing Strategy Hotel Affiliate Marketing Hotel Digital Marketing Hotel Distribution Hotel Email Marketing Hotel Industry News Hotel Mobile Marketing Hotel Online Advertising Hotel Online PR Hotel Paid Search Marketing Hotel Referral Marketing Hotel Search Engine Optimization Hotel Social Media Hotel Videos Hotel Viral Marketing Hotel Websites and Design Interviews Online Marketing Tools Restaurant and Bar Marketing
Hotel Internet Marketing by 2013 – Are we on Track?
I came across a piece I’d written about 17-18 months ago on the future of hotel internet marketing. The articleContinue Reading
Hotel Internet Marketing Strategy – Practical Tips for Direct Digital Marketing
Save Money and Build Relationships with Direct Digital Marketing By Brian Deagan Despite unpredictable economic conditions, one truth endures forContinue Reading
Hotel Marketing Strategies 