Hospitality Industry Internet Videos, Hotel Online Videos, Video Search Engines, Hotel Video Portals, Hotel Video Online Strategies, Hotel Video Marketing and Interactive Video related to Hotel and Hospitality eMarketing, Internet Marketing, eCommerce, eBusiness, Distribution and Web Advertising.
A great new video doing the rounds on the Internet, in true ‘Did You Know’ style (the original video by Karl Fisch that captured our imaginations). This video asks – Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics:
YouTube Video (watch above)
Watched this remarkable video and couldn’t help noticing the striking similarity in some of the applications as MIT Media Lab’s Sixth Sense Project (except the holograms, of course…surely those shouldn’t be that far away too?)
YouTube Description: “A strange man uses holographic tools to build a world for the woman he loves. This is a short by filmmaker Bruce Branit known also as the co-creator of 405.” WATCH YouTube version above (full post)
Continue reading “Creating virtual holographic worlds – One Step Closer?”
A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a loss for words at the plague of user generated photos out on the Internet today. Hoteliers may need to get used to the fact that competing with their ‘official’ previews of what to expect, past guests have provided quite an unflattering visual footprint for those to follow. It’s no secret that hotels pay thousands of dollars for painstakingly taken, doctored photos that would entice even the most hardened globetrotter to positively drool in anticipation…and hit that book button. Great pictures DO sell.
Just as the transparency offered by the Internet in terms of rates has given many a hotel revenue manager gray hair, the ability to easily share rich media on the web promises to do the same for the marketing ilk. One only needs to turn to photos posted on TripAdvisor or Flickr to obtain unflattering photos of virtually every nook and crany of your hotel these days. Plus aesthetic slip-ups and the dreaded ease with which users can now take and publish photos online virtually guarantee that any dirty rooms, dropped drinks, deteriorating facilities and other ‘oops’ moments get their 15 mintues (or perpetuity) of fame on the Internet (as if old high school photos resurfacing on Facebook wasn’t bad enough!).
So is it all bad news?
A great animated video by Michael Reissinger, based on a concept by Scholz & Friends, titled “Dramatic shift in marketing reality” that illustrates how the producer/marketer – consumer interaction has changed drastically in just a couple of decades. Also known as “The History of Marketing” Enjoy!
Continue reading “Video – The Dramatic Shift in Marketing Reality”
Hoteliers are fantastic with people. Isn’t that what we’re paid for? But not all hoteliers are comfortable with technology…yet. Especially when it comes to getting the max out of the social revolution online. The good news is that every hotelier CAN make the best use of the Internet to boost their professional profiles as well as hunt for career opportunities more effectively. And all thats needed is the drive, common sense and the vital skill hoteliers already have…that of dealing with other human beings!
Though the Internet has revolutionized the way we interact and access a wealth of knowledge and information, great job leads these days are still a matter of ‘who you know’. Therefore getting connected with the right people the right way is crucial to job hunting success. Here are a few do’s and don’ts from experience:
Continue reading “Hotel Jobs – A Hoteliers Guide to Job Hunting in the New Online World”
5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of technology and marketing?
The breakneck speed of tech evolution is inspiring (and often scary) but the two keywords that will set winning developments apart from the ‘also ran’ are ‘love’ and ‘simplicity’. It doesn’t take a degree to understand that people adopt technologies that fuel their imagination & passions…and the rate of adoption is in close sync to the simplicity of its interface and operation. Great technology needs to adapt to the needs of the user and future breakthroughs will bear testament to this.
Continue reading “5 Future Internet trends that will change Hotel Internet Marketing”
