A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a loss for words at the plague of user generated photos out on the Internet today. Hoteliers may need to get used to the fact that competing with their ‘official’ previews of what to expect, past guests have provided quite an unflattering visual footprint for those to follow. It’s no secret that hotels pay thousands of dollars for painstakingly taken, doctored photos that would entice even the most hardened globetrotter to positively drool in anticipation…and hit that book button. Great pictures DO sell.
Just as the transparency offered by the Internet in terms of rates has given many a hotel revenue manager gray hair, the ability to easily share rich media on the web promises to do the same for the marketing ilk. One only needs to turn to photos posted on TripAdvisor or Flickr to obtain unflattering photos of virtually every nook and crany of your hotel these days. Plus aesthetic slip-ups and the dreaded ease with which users can now take and publish photos online virtually guarantee that any dirty rooms, dropped drinks, deteriorating facilities and other ‘oops’ moments get their 15 mintues (or perpetuity) of fame on the Internet (as if old high school photos resurfacing on Facebook wasn’t bad enough!).
So is it all bad news?
Continue reading “Say “cheese” – You’re on candid cam!”