The Hotel Of The Future

A short video interview from 2015, where I talk about the hotel of the future, plus how the hospitality industry and brands may add value across the travel experience.

A short video interview from 2015, where I talk about the hotel of the future, plus how the hospitality industry and brands may add value across the travel experience.

Some inspiration drawn from my 2008 article titled “Back to the future: Meet the hotel guest of 2020

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Web 3.0 – The Sensory Web

Here’s a great presentation by a good friend (and extraordinary hotel educator), Lukas Ritzel. Lukas presented on the topic of the sensory web (Web 3.0) at the second ever TEDx event in Switzerland (Zug – May 27, 2010).

Explore Lukas’ presentation below using Prezi, a superb presentation tool:

 

Here’s a video of the presentation:

Carrots, Sticks and Innovation

Since innovation is such a crucial part of what we do as New Tech marketers, the approach taken by businesses to foster that innovation is absolutely vital. I guess we all know intuitively that we’re the most creative and tackle problems with no obvious solutions well in an environment that does not rely on pressure and rewards – the proverbial carrot on a stick (or even the stick itself!). Psychologists have long agreed that there are two basic approaches to motivation – Intrinsic and Extrinsic. The former, inimitable variety comes from within and the latter is tied to rewards, etc.

In yet another TED video shared on HoteleMarketer.com, Dan Pink touches on these very issues and explains how the findings of science and how business is run today are completely at odds to each other. We just cannot expect innovation and radical problem solving to emerge from people focused on incentives. Absolutely agree with Dan on this talk…and a great watch for anyone looking to hire a marketer to explore new tech and emerging media spaces. Also check out this earlier article from Dec 2008, which touches on a couple of these aspects “When the going gets tough, Hotel eMarketers play harder

Enjoy the talk!

http://video.ted.com/assets/player/swf/EmbedPlayer.swf

Interview with Marketing Guru Naufel Vilcassim

I finally had the chance to grab a little time with Naufel, whose Marketing course I attended at London Business School, to ask a few questions about how he got where he is, what excites him…and his thoughts on some key marketing issues:

[JJ] Could you please tell us a little about yourself and why you chose the world of Marketing and Academics?

My path to an academic career in Marketing was quite accidental. My undergraduate degree was in Physical Sciences (Physics, Chemistry and Mathematics) and after completing my studies, I joined a diversified corporation in Sri Lanka as a management trainee and that kindled my interest in the study of management. While studying for my MBA degree, I took a liking to Economics and Applied Econometrics in particular, and so chose to do further studies (i.e. Ph. D.) in that subject. However, being in a business school, I chose to apply my training to modeling consumer choice and that led me to the field of Marketing. Not a grand design, but one that happened quite fortuitously and I never looked back. It has been a wonderful experience.

Continue reading “Interview with Marketing Guru Naufel Vilcassim”

Open Linked Data and the next phase of the Web

Tim Berners-Lee’s recent speech at TED was released a few days ago…it’s interesting to watch Tim in his nervous excitement. as he asks the audience to repeat “RAW DATA NOW” after him, with a gleam in his eye.

The move towards more open sharing of ‘raw’ data is an inevitable but powerful shift in the development of the web. We’ve all heard about the Semantic Web, but this just won’t be possible without enough credible, pliable data to draw from…

Slides from the presentation are available here: http://www.w3.org/2009/Talks/0204-ted-tbl/#(1)

Imagine a Web where we can draw on the collective intelligence of our times, when, where and how we really need it…that’s what it’s all about!

Excerpt from TED: 20 years ago, Tim Berners-Lee invented the World Wide Web. For his next project, he’s building a web for open, linked data that could do for numbers what the Web did for words, pictures, video: unlock our data and reframe the way we use it together. More about WWW and Tim Berners-Lee – http://www.w3.org