Interest in 360 degree video and 360 VR (Virtual Reality) is at an all time high as the tech matures and becomes more accessible. The Google Trends chart below shows the sharp spike in searches around the world, starting mid to late 2015. 360 content is hard to avoid these days…and even harder to ignore as a marketer. In some ways, 360 has also been a precursor to the virtual reality revolution that is almost upon us. So how can you tap into this powerful new format as a marketer? In this post we explore the basics of 360 video content and 5 great marketing ideas to get your efforts started.