There’s a New Line Coming to the Hotel P&L. I Call It Cost Per AI Task (CPAT).
Range Anxiety, 2.0. Why thinking just became a variable cost. It was 8pm on a Friday, and my AI assistantContinue Reading
Category: AI for hotels
Hands-on guides to apply AI across hotel teams. Playbooks, case studies, and safe pilot methods that improve revenue, guest experience, and productivity.
How I Plan Every Trip with AI in 2026: The Killer Prompt, the Workflow Around It, and What It Means for Hotels
Two years of trial and error with my own family. Four stages. One copy-paste prompt. And a closing word forContinue Reading
Aluminum Was Once More Precious Than Gold. Now It Wraps Your Sandwich. Your Industry Is Next.
Picture this. It’s the mid-1800s and America wants to build a monument to its first president that towers above everyContinue Reading
7 Ways Hotels Can Use ChatGPT Images 2.0 Before Everyone Else Catches On
OpenAI dropped something big yesterday. ChatGPT Images 2.0 isn’t just another incremental upgrade to AI image generation. It’s the kindContinue Reading
The 2026 AI Video Shootout: A Towel Swan, a Rubber Arm, and Five Models Walk Into a Hotel
A towel swan blinks at you from a hotel bed. Then it hops off and waddles toward the door likeContinue Reading
I Live in a Conflict Zone. I Wanted to Know What AI Works When the Internet Doesn’t.
There’s a war happening not far from where I live. I’m not going to get into the politics of it.Continue Reading
I Tested Every ChatGPT Travel App So You Don’t Have To. Here’s What Hoteliers Need to Know.
Picture this. You’re planning a family trip to New York City. Instead of opening seven browser tabs and cross-referencing reviews,Continue Reading
2035: When Machines Offer Loving Grace, What Do Humans Offer?
Picture this. It is a Tuesday in 2035. You land in Tokyo. You are jet-lagged, dehydrated, and your flight wasContinue Reading
AI in 2026 for Hospitality: The 7 Shifts That Matter and the Moves to Make Now
Picture this: a guest no longer “searches” for a hotel. They tell their AI assistant: “Two nights in Barcelona. QuietContinue Reading
How Hotel GMs Must Evolve to Lead in the AI Era
While the industry obsesses over algorithms, I believe the real battle of the next decade is cultural. Tomorrow’s standout GeneralContinue Reading
Hotelemarketer by Jitendra Jain (JJ) 