Jitendra “JJ” Jain

Practical AI for hotels

I lead revenue and commercial performance for 1,400 hotels across 30 brands and 82 countries in EMEA at Marriott International. Here I share practical ways hotel teams can use AI to improve revenue, guest experience and team productivity. This is a personal site. All opinions and views expressed here are entirely my own.

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What I do in my day job

I’m Managing Vice President, Revenue & Commercial Performance at Marriott International in EMEA. My team leads revenue strategy and operations, commercial analytics, customer and competitive insights, and digital and distribution across 1,400 hotels, 30 brands and 82 countries – working alongside our Senior Directors of Commercial in each of our 11 areas to turn strategy into performance on the ground. Before this, I spent the better part of a decade building loyalty and partnerships across the region. I focus on turning data and insight into decisions that move owner value and guest satisfaction.

What I publish here

Short, useful pieces that busy hotel leaders and AI enthusiasts can apply today. I test things myself before writing about them, because claiming expertise without demonstration isn’t really my style.

  • Experiments that show what really works (and what doesn’t, yet)
  • Playbooks and checklists that teams can follow
  • Case studies that explain impact, risks and how to pilot

A few popular reads:

Why listen to me

  • 1,400 hotels across 82 countries in my remit
  • A decade building loyalty and partnerships with airlines, banks and major brands
  • Hands-on with AI tools and change management inside a complex organisation
  • Frequent speaker and internal trainer on AI adoption and productivity
  • I actually use the tools I write about. Every experiment on this blog is something I’ve done myself, not something I’ve read about and summarised.

A bit of backstory

I grew up on science fiction and discovered the early internet as a place to learn and build. That curiosity hasn’t gone anywhere. I like to test, measure and share what I learn so others can move faster. If something I write saves you a few hours or sparks an idea worth trying, that’s a good day.

Ethics and boundaries

This is a personal site. I do not share confidential material. Any examples are public or anonymised. I do not offer consulting. I occasionally speak, contribute to research and collaborate on education. All views and opinions expressed on this site are entirely my own and do not represent those of my employer.

Media kit

  • Name: Jitendra “JJ” Jain
  • Role: Managing VP, Revenue & Commercial Performance, Marriott International (EMEA)
  • Short bio (50 words): Jitendra “JJ” Jain leads revenue and commercial performance for 1,400 hotels across EMEA at Marriott International. He writes and speaks about practical AI for hotels, sharing experiments, playbooks and case studies that busy teams can apply now.
  • Extended bio (120 words): Jitendra “JJ” Jain is Managing Vice President, Revenue & Commercial Performance at Marriott International for EMEA. He and his team lead revenue strategy and operations, commercial analytics, customer and competitive insights, and digital and distribution across 1,400 hotels, 30 brands and 82 countries, working hand in hand with the Senior Directors of Commercial across the region’s 11 areas. Earlier, he spent close to a decade building loyalty and partnerships across EMEA with airlines, banks and major brands. JJ publishes hands-on hotel AI playbooks at Hotelemarketer and speaks at industry events about adoption, measurement and safe rollout. His approach is pragmatic: start small, pilot with clear outcomes, and scale what works.

Contact

For speaking, research or media: Reach out to me on LinkedIn