There’s a New Line Coming to the Hotel P&L. I Call It Cost Per AI Task (CPAT).
Range Anxiety, 2.0. Why thinking just became a variable cost. It was 8pm on a Friday, and my AI assistantContinue Reading
Practical AI for hotels
Range Anxiety, 2.0. Why thinking just became a variable cost. It was 8pm on a Friday, and my AI assistantContinue Reading

I lead loyalty, partnerships, revenue, commercial intelligence & insights for 1,400 hotels across EMEA at Marriott International. Here I explore practical AI for hotels as a personal passion: experiments, playbooks, and case studies teams can use now. All opinions and views expressed here are entirely my own. Subscribe by email
The AI talk every parent needs to have with their kids. I just had mine. My kids think AI isContinue Reading
I asked an AI to make the warning about AI. It took eight minutes. An AI made the warning aboutContinue Reading
I spent an entire Saturday asking ChatGPT to put me on a magazine cover, redesign a bedroom, roast my fashionContinue Reading
OpenAI dropped something big yesterday. ChatGPT Images 2.0 isn’t just another incremental upgrade to AI image generation. It’s the kindContinue Reading
A towel swan blinks at you from a hotel bed. Then it hops off and waddles toward the door likeContinue Reading