There’s a New Line Coming to the Hotel P&L. I Call It Cost Per AI Task (CPAT).
Range Anxiety, 2.0. Why thinking just became a variable cost. It was 8pm on a Friday, and my AI assistantContinue Reading
Practical AI for hotels
Range Anxiety, 2.0. Why thinking just became a variable cost. It was 8pm on a Friday, and my AI assistantContinue Reading

I lead loyalty, partnerships, revenue, commercial intelligence & insights for 1,400 hotels across EMEA at Marriott International. Here I explore practical AI for hotels as a personal passion: experiments, playbooks, and case studies teams can use now. All opinions and views expressed here are entirely my own. Subscribe by email
I asked an AI to make the warning about AI. It took eight minutes. An AI made the warning aboutContinue Reading
I asked an AI to make the warning about AI. It took eight minutes. An AI made the warning aboutContinue Reading
I spent an entire Saturday asking ChatGPT to put me on a magazine cover, redesign a bedroom, roast my fashionContinue Reading
OpenAI dropped something big yesterday. ChatGPT Images 2.0 isn’t just another incremental upgrade to AI image generation. It’s the kindContinue Reading
A towel swan blinks at you from a hotel bed. Then it hops off and waddles toward the door likeContinue Reading