Is AI Sending Guests to a Hotel That Isn’t There? A Hotelier’s Field Guide to AI Agents
What “booking with AI” really means today, what the research says about how AI picks a hotel, and the cheap,Continue Reading
Practical AI for hotels, and the humans who run them.
What “booking with AI” really means today, what the research says about how AI picks a hotel, and the cheap,Continue Reading

I lead revenue and commercial performance for 1,400 hotels across EMEA at Marriott International. Here I explore practical AI for hotels as a personal passion: experiments, playbooks, and case studies teams can use now. All opinions and views expressed here are entirely my own. Subscribe by email
Every org chart is a fossil of a communication problem. I should know. I’ve spent more than twenty five yearsContinue Reading
I scanned 12.8 million films and shows to teach an AI my exact taste in movies. It ended up predictingContinue Reading
I handed Claude and ChatGPT the same 30-second film and asked each to direct it. One continuous shot, nowhere toContinue Reading
This week, AI made “impressive” free. It still hasn’t made “right” any cheaper. And that gap is about to decideContinue Reading
I asked an AI to make the warning about AI. It took eight minutes. An AI made the warning aboutContinue Reading