Effective restaurant positioning and marketing is critical to success. This infographic breaks down the most basic elements of restaurant marketing strategy, storytelling, content creation, social media marketing, acquisition and retention strategy you should keep in mind when taking your restaurant to market.
Marriott International was recently included on the World’s Most Admired Companies list by Fortune Magazine, for the 17th year in a row…and all for good reason. Marriott is now the world’s largest hotel company in the world, following its acquisition of Starwood Hotels & Resorts**. Marriott is also home to Marriott Rewards, its global loyalty program and M Live, a 24 hour, real time marketing studio.
Just watched this heartfelt (and funny) TEDx talk by Jia Jiang, where he talks about overcoming his fear of rejection by indulging in ‘rejection therapy*‘, i.e. building desensitization to rejection by putting himself in situations where the most likely outcome was going to be a ‘no’, for 100 days.
Facebook just announced a slew of video related updates yesterday, designed to increase their presence in the video space dominated by YouTube. The main reveal included the launch of a dedicated app for Apple TV, Amazon Fire TV and Samsung Smart TV, with more platforms to come. This app, much like YouTube’s SmartTV app, will allow for a leanback type experience. According to FB’s blog post, the app will allow users to watch videos shared by friends or Pages you follow, top live videos from around the world, and recommended videos based on your interests. You can also catch up on videos you’ve saved to watch later, as well as revisit videos you’ve watched, shared or uploaded.
These ads are both cheeky and brilliant, utilizing the features and limitations of the YouTube and Facebook ad platforms to their advantage.
Props to Hotels.com for their recent advertising campaign which features a character played by Brandon Moynihan called ‘Captain Obvious‘, who as you may have guessed, says and does things that are, well…obvious. Just like hotels.com would be the obvious place on the internet to book your hotel room?
Here’s an early ad from a couple of years ago:
What’s great about this campaign is not the fact that it’s tongue-in-cheek, but that in more recent efforts, it plays well to the ad and content formats available on YouTube and Facebook too.
Interest in 360 degree video and 360 VR (Virtual Reality) is at an all time high as the tech matures and becomes more accessible. The Google Trends chart below shows the sharp spike in searches around the world, starting mid to late 2015. 360 content is hard to avoid these days…and even harder to ignore as a marketer. In some ways, 360 has also been a precursor to the virtual reality revolution that is almost upon us. So how can you tap into this powerful new format as a marketer? In this post we explore the basics of 360 video content and 5 great marketing ideas to get your efforts started.
YouTube has just jumped on the live video bandwagon on mobile, given the growing prominence of the mobile platform and Facebook’s early foray (though not as early as Twitter’s acquisition and launch of Periscope in 2015…or smaller rivals like Meerkat).
The feature has just launched to YouTube creators with 10,000 subscribers or more…what’s interesting though are the added monetization options. Creators already earn an ad revenue share from their videos…with a new feature called ‘SuperChat’, viewers can now jump to the top of the comment queue by paying live streaming content creators. Popular creators who’ve been using platforms like YouNow and Live.me are switching to YouTube, given it’s broader reach and appeal.