Jitendra “JJ” Jain

Practical AI for hotels

I lead loyalty, partnerships, revenue and commercial intelligence for 1,300+ hotels across 30 brands in 80 countries across EMEA. Here I share practical ways hotel teams can use AI to improve revenue, guest experience and team productivity. Personal site. Views are my own.

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What I do in my day job

I am Vice President, Strategic Loyalty, Partnerships and Commercial Intelligence at Marriott International (EMEA). My team works across Marriott Bonvoy, enterprise and financial partnerships, revenue strategy and operations, analytics and consumer insights. I focus on turning data into decisions that move owner value and guest satisfaction.

What I publish here

Short, useful pieces that busy hotel leaders and AI enthusiasts can apply today:

• Experiments that show what really works
• Playbooks and checklists that teams can follow
• Case studies that explain impact, risks and how to pilot

A few popular reads:

• The latest Artificial Intelligence (AI) Stories
• AI quick wins for Busy Hoteliers – Designed for GMs and commercial leaders
• An introduction to Generative AI (48min video)
• The original 30-Day AI Challenge (2023)
• The 30-Day AI Challenge – Learn Generative AI (2024)

Why listen to me

• 1,300+ hotels across 80 countries in my remit
• Deep partnerships experience with airlines, banks and major brands
• Hands-on with AI tools and change management inside a complex organization
• Frequent speaker and internal trainer on AI adoption and productivity

A bit of backstory

I grew up on science fiction and discovered the early internet as a place to learn and build. That curiosity shows up in my work: I like to test, measure and share what I learn so others can move faster.

Ethics and boundaries

This is a personal site. I do not share confidential material. Any examples are public or anonymized. I do not offer consulting. I occasionally speak, contribute to research and collaborate on education.

Media kit

• Name: Jitendra “JJ” Jain
• Role: VP, PRISMA (EMEA)
• Short bio (50 words): Jitendra “JJ” Jain leads loyalty, partnerships, revenue and commercial intelligence for 1,300+ hotels across EMEA. He writes and speaks about practical AI for hotels, sharing experiments, playbooks and case studies that busy teams can apply now.
• Extended bio (120 words): Jitendra “JJ” Jain is Vice President, PRISMA at Marriott International for EMEA. He and his team support Marriott Bonvoy, enterprise and financial partnerships, revenue strategy and operations, analytics and insights across 80 countries. JJ publishes hands-on hotel AI playbooks at Hotelemarketer and speaks at industry events about adoption, measurement and safe rollout. His approach is pragmatic: start small, pilot with clear outcomes, and scale what works.

Contact

For speaking, research or media: Reach out to me on LinkedIn