Having obtained early access to the beta of Facebook Graph search (currently only available to US English users), I immediately (of course) dived right in to see if I could replicate the funniest Facebook Graph searches that have been making their rounds on the web. While the feature certainly didn’t disappoint, it was also time to test out the more serious aspects of Graph Search for hotels, restaurants and all things local… the power of lasting social recommendations.
Just as Google has been trying hard to put a ‘social’ twist to all things search, Facebook has now put a ‘search’ twist to the social experience. From the standpoint of a local business like a hotel or restaurant, the most irritating thing about social platforms is that they do not offer referrals with any longevity… i.e. it’s not very easy to dig up the best Italian restaurants your friends have been to (or like) in the past few months, without racking your brains and doing some serious timeline stalking (doubt if anyone has the time or patience either). Most social platforms have been trying hard to fix this problem…FourSquare’s interface changes are a great example, with a renewed focus on local discovery and highlighting businesses and specials near you.