Rejection, Olympic Doughnuts and Amazing Customer Service
Just watched this heartfelt (and funny) TEDx talk by Jia Jiang, where he talks about overcoming his fear of rejection byContinue Reading
Category: Digital, Marketing, CX
Marketing that drives bookings and experiences guests notice. Strategy across content, paid, CRM, web, and service moments.
Facebook pushes in on YouTube territory with SmartTV App
Facebook just announced a slew of video related updates yesterday, designed to increase their presence in the video space dominated by YouTube.Continue Reading
Cheeky but effective – Captain Obvious Steals the Show for Hotels.com
These ads are both cheeky and brilliant, utilizing the features and limitations of the YouTube and Facebook ad platforms to their advantage.
Why 360 Video and Virtual Reality Matters and 5 Great Ways To Use It
Interest in 360 degree video and 360 VR (Virtual Reality) is at an all time high as the tech maturesContinue Reading
YouTube takes on Facebook with Live Mobile Video and SuperChat
YouTube has just jumped on the live video bandwagon on mobile, given the growing prominence of the mobile platform andContinue Reading
W Doha – Culture as a sustainable competitive advantage
“Culture eats strategy for breakfast” says the quote (oft attributed to Peter Drucker). Nowhere is this more true than theContinue Reading
Contagious Marketing – The Paradox of Engineered Virality
Ever since the term was first coined, ‘viral marketing’ has become the elusive unicorn of the marketing world, pursued byContinue Reading
IKEA’s Perceptive Banners – Respectful and Effective Marketing
I loved IKEA’s latest display advertising effort. Acknowledging that over 60% of mobile banner clicks are actually accidental, IKEA showsContinue Reading
The Hotel Of The Future
A short video interview from 2015, where I talk about the hotel of the future, plus how the hospitality industryContinue Reading
Hotels and Restaurants on Facebook Graph Search – First Impressions and Tips
Having obtained early access to the beta of Facebook Graph search (currently only available to US English users), I immediatelyContinue Reading
Hotelemarketer by Jitendra Jain (JJ) 