Hotels Online – Where is all the Hospitality Viral Marketing?

Hotels (and the hospitality industry in general) may not be the quickest adopters of technology and “e” trends…but the industry has no shortage of creative and talented people. Branding and marketing is also cutting edge in the industry, especially with the new trends in luxury and lifestyle branding.

So it’s quite dissapointing that hotels are yet to make a mark where viral marketing is concerned! Other industries have made their foray into this new and unpredicatable arena… and many have tried and failed…and then again, there have been some dazzling successes. But where are all the creative minds in hospitality when it comes to online viral marketing? Are hotels scared of the fickle, short-lived and volatile nature of viral marketing? Too risky an attempt at brand management? What do YOU think?
Continue reading “Hotels Online – Where is all the Hospitality Viral Marketing?”

Hotel Online Marketing Blog

Welcome to www.HoteleMarketer.com! (A long overdue contribution to the world of online hotel / internet hospitality marketing). The aim of this site is document, discuss, critique and brainstorm (with other talented professionals out there) about this fascinating niche.

Feel free to post your thoughts, comments, suggestions and share your “e” experiences with everyone out there using this site. Besides commenting, should you have a story, best practice, idea, case study, survey, research or other contribution to share, please email me at news (at) hotelemarketer (dot) com (no advertorials, press releases and general spam please!)

Wishing you creative and inspired eMarketing!

JJ