15 thoughts on “Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter”

  1. Hi guys!

    Very nice post 🙂

    I’me currently working as the E-Commerce for the recently created chain Tiara Hotels & Resorts http://www.tiara-hotels.com

    Due to the increase of new users in Twitter, I’ve decided to creat our own: http://twitter.ciom/TiaraHotels

    It’s been a exciting experience, with many people following our posts (even though they are still not so regular as I wanted them to be!).

    I think that we’re the first hotel chain to have twitter in Portugal. For that, I’m already happy! 🙂

    I’m still testing, and using, and exploring other twitters so there I could, in a near future, maxime our exposure and communication with twitter.


    Nuno Valinhas


  2. We’re an OTA ( @resideo – http://twitter.com/resideo ) that’s been using Twitter for many months now. We’ve got a small, but growing, community of followers and followees.

    We post news & info (renovations, etc.) about the 40,000+ hotels we have in our system, as well as special deals and discounts.

    We also try and assist folks who ask for help in finding & booking a hotel room.

    One of our staff is also maintaining a list of hotels using Twitter — you can check it out here: http://resideorob.blogspot.com/2008/12/hotels-using-twitter.html


  3. As are we! We actively seek and follow the hotels on Twitter that are part of our system, so that we can pass along info & news to our site visitors.

    Your screenshot from @mssinglemama — we responded to her post and were able to help her find and book a hotel room:



  4. You’re welcome!

    We’ve had tremendous success in answering calls for help. Some folks never see our replies (they may be new, or they may think we’re spammers), but for the folks we have helped, it’s been exciting.


  5. I started using twitter for my hotel and golf course a few weeks ago! I am looking foward to growing our network and building customer loyalty. We have a few contests planned to launch in February as well as a weekly blog. You have been an invaluable resource in the start up phase. Thanks for your help!


  6. Being part of a Large Private Uk Group of Hotels, its been hard to get a focus group together before launching on Twitter, https://twitter.com/MacdonaldHotels https://twitter.com/BotleyPark

    But we are finding it a very nice way to get our Message across to potential guests travelling in our area, with instant offers for Room Rates and Availability of Golf Tee Times and Beauty Treatment times.

    I would be great to get some feeback from the end user ( our guests ), and this will be tackled late in our quest.

    Here’s hopeing they like us.


    MHR-Customer Service

    P.s Were finding it hard to locate the best software for Click through stats for promotion tracing, any ideas greatly appreciated.


  7. Interesting post and comments. I think the hotel industry has to be open to extracting customer insight and engagement from the full range of social media out there – microblogging (e.g. Twitter and others), social networks (Facebook and mmany others), forums (where you often get more meaningful discussions) and blogs.

    This insight can feed into improving services, engaging with customers, marketing and communications on a micro (hotel) up to macro (chain or group) level.


  8. Hi, Thank you for the idea..being a newbie to the Net even, such info was very useful..bet I am gonna tweet about my experiences as a hotelier for the past 1 year 😉 and get to know and meet my guests ( past, present and future) online .. and I dont think many hoteliers use Twitter in Kerala especially if they are part of big chains , so will keep u all posted on whether the effort does ( as a by-product) convert into revenue too .


  9. Great Post. After reading this article, you shows us how much twitter is become important assets for get updating all the time regarding any news about hotel industry. Micro blogging is one of the easy and effective way to get updated on hotel industry or also other information. Thanks for sharing this information. Keep this sharing.


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