5 Future Internet trends that will change Hotel Internet Marketing

5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of technology and marketing?

The breakneck speed of tech evolution is inspiring (and often scary) but the two keywords that will set winning developments apart from the ‘also ran’ are ‘love’ and ‘simplicity’. It doesn’t take a degree to understand that people adopt technologies that fuel their imagination & passions…and the rate of adoption is in close sync to the simplicity of its interface and operation. Great technology needs to adapt to the needs of the user and future breakthroughs will bear testament to this.

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Hotel Internet Marketing – Creating an Internet Culture at Hotels

Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels

Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences.

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An introduction to Hotel Affiliate Marketing

Affiliate Marketing has been around for quite some time, but it’s surprising to see how many hospitality sales & marketing professionals are unaware of the tremendous online opporunities that exist. So just what is Affiliate Marketing?

Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing, including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates / publishers who promote the products and services of their partners. (Source: Wikipedia)

While Hotels can employ a variety of affiliate marketing techniques, primary methods include setting up their own simple affiliate program where those who generate sales are rewarded with a commission (much like a travel agent commission, but usually lower than the 10%)…or working with established online affiliate marketplace like Commission Junction (CJ.com) to create an affilate program.

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Hotel Online Marketing Blog

Welcome to www.HoteleMarketer.com! (A long overdue contribution to the world of online hotel / internet hospitality marketing). The aim of this site is document, discuss, critique and brainstorm (with other talented professionals out there) about this fascinating niche.

Feel free to post your thoughts, comments, suggestions and share your “e” experiences with everyone out there using this site. Besides commenting, should you have a story, best practice, idea, case study, survey, research or other contribution to share, please email me at news (at) hotelemarketer (dot) com (no advertorials, press releases and general spam please!)

Wishing you creative and inspired eMarketing!

JJ