Hotel Online PR Hotel Social Media

The Twitterati Dozen Survey Results – Twitter Use and Hotel Best Practices

I did a quick survey recently called the Twitterati Dozen. This was basically an online survey with 12 questions addressed to prominent and very active Twitter users, to obtain their thoughts on Twitter use, connections, peeves, best practices and more. A big thank you to those of you who participated – the survey link was posted on Twitter and 100% of the results obtained within the first 24 hours. The majority of survey respondents who were contacted directly are based in the United Arab Emirates / Dubai (60%). Other geo-locations include France, the Netherlands, Spain, UK and USA.

Here are the complete, unedited survey responses from the Twitterati Dozen:

I would rate myself as a:

I use Twitter to:


  • More specifically, ALL OF THE ABOVE
  • update my industry knowledge
  • Shufflegazine

How I connect with others on Twitter:


  • GOing to sign up on TweetDeck to stay organized
  • Follow people who follow me and occasionally look for interesting people

What’s the single most important thing you LOVE about Twitter?

  • Instantaneous updates
  • Meeting new people
  • It has such a great deal of viral marketing potential
  • The community around the service
  • still learning about it
  • ultra instant connexion
  • Collaborative learning with the community
  • Great content from around the world
  • fast
  • get updated info/ links about anything related to the tourism industry and networking!
  • Easy of use
  • Connecting w/ people.  It’s my #1 Strength per StrengthsFinder 2.0
  • interactivity
  • The generosity of thoughts and ideas.
  • Constant conversation with interesting people!
  • Simplicity
  • It’s immediate
  • Realtime behaviour
  • Global access to ideas, information & contacts
  • Nonstop updates from intelligent people with my interests.
  • knowing what others are doing
  • simple, minimalstic (140 char) and quick
  • the instant nature and informality

What’s the one thing you DON’T like about Twitter?

  • people showing off!!! !@$@$# ah I hate that
  • The 140 character word limit
  • The site itself could use a little tweaking to offer more customization of profiles
  • Should not be given the right to channge the username !!
  • Not too sure what is it yet and how its a useful tool
  • Twitter tool is too simple. Need to use a Twitter client
  • People who call themselves SOCIAL MEDIA EXPERTS!
  • Still looking
  • statistics
  • difficult to follow the conversation when you “follow” so many people
  • Not being able to organize people in twitter as much as I would like to
  • Negativity sometimes; it’s like reading people’s minds
  • not found that yet
  • Spam users
  • Ummm….
  • Simplicity
  • As you follow more tweeters it’s hard to keep track, API limit is a pain
  • Spam
  • Sucks down time
  • Endless, pointless updates a la @rida
  • not many people I know use twitter
  • some days it takes too much of my time…
  • not having anything between a public and direct message – eg. groups

If you were to offer one piece of Twetiquette (Twitter Etiquette :)) advice to Twitter Newbies, it would be:

  • get followed with care 🙂
  • Follow everyone who follows you, and make sure to start the conversation 🙂
  • try it
  • Be yourself, as you would be in person. Listen first and be polite and conversational when you speak.
  • Watch, listen then participate
  • have patience
  • Just do it
  • keep going!
  • be courteous and remember who is listening
  • Please do not automate your DM’s.
  • Don’t autofollow, but don’t be afraid to follow anyone you find interesting. (And be polite!)
  • Never say in public what you cannot say face to face
  • It’s about interactivity, dialogue, not one-way communication.
  • Be nice
  • Tweet as you would be Tweeted to
  • If you want people to follow you, be selective in what you have to say.
  • be yourself, only more interesting…
  • Tweet information which would be helpful/interesting to someone besides you

If a hotel or restaurant were to use Twitter, how important would these factors be, in your opinion to their success?

If a hotel or restaurant were to use Twitter, how important would these factors be, in your opinion to their success?

What is the BEST use of Twitter you’ve seen from a hotel or restaurant?

  • I really haven’t seen it yet hehe
  • I don’t see yet special use of Twitter in hotel industry, except some Brand who are on Twitter (Mariott, etc)    Maybe need of some twitter techno application.
  • This one by CoffeeGroundz has been the most impressive, I’ve come across so far.
  • Do not follow many hotels/restaurants yet, but have enjoyed the comedy aspect of Popeyes.
  • Jithendra Jain 😉
  • Taking orders.    Hope all is well Julie. see you at SoCon09. Can’t wait to see the article from this survey.
  • I like the way MarriottIntl queries re: guests food preferences.
  • mena so far the onl one i have found which is constant
  • The use of @minaseyahi and @4pointsDubai.
  • I haven’t really seen it done yet.
  • Mina Siyahi for just being there first, they would do better with promotions
  • Response to the story of the dead tourist.
  • no personal experience but read about a few examples
  • No personal experience with hotels or restaurants on Twitter. However, Twitter will become more and more important to both CRM & reputation management and this is why its worth taking seriously.
  • Mina Seyahi posting a link to the Legionnaires Disease post.
  • sharing news
  • Without sounding patronising, hats off to your use of Twitter for the Westin Dubai episode – what could have been a PR nightmare

What’s the worst example of Twitter use you’ve come across?

  • Feeds -> Twitter if its already on feed why on twitter?
  • Lastminute who boring me with is promotion, etc
  • Haven’t encountered any personally in my stream, sorry.
  • Stopped following someone who would ONLY tweet about their company, multiple times per day repeating tweets, all boasts, no network building, community sense, etc.
  • Twitter Spamming!
  • Selling get rich quick schemes.
  • Anyone being negative; newbies making mistakes.  Best if a person *listens* first to get the lay of the land.
  • a guy talking about his sexual exploits … blocked
  • Every identity theft twitter celebrities.
  • One way communication. No matter how many people are following you, engage at least some of them in conversation, even if there are to many to talk directly to all.
  • Don’t know.
  • no personal experience – not heard of any
  • Connecting your blog feed automatically to Twitter can backfire badly, losing your followers and turning the Twitter community off to your Twitter presence.
  • Nothing springs to mind.
  • advertising
  • There are far too many bad examples, people who use it only to promote their links or work, with no real value t offer.
  • The DMFail episode was despicable

A big thank you to these 23 Twitterati for taking the time to complete the survey!

@moukhan, @Reuven_p, @Acher0n, @gsmbk, @ddaisykat, @claudebenard, @floatr, @mesimos, @smarketer, @hoobing, @glulife, @Juliesquires, @kaimere, @dorksterdave, @DaddyBird, @binmugahid, @mnystedt, @ajag, @carringtonmalin, @youseftuqan, @rockchrispy, @DrBaher, @pkgulati


If you are part of the Twitter community and would like to take the survey, it is still available here:

The above results will be updated in the future if the number of survey respondents increases significantly…

Survey by @hotelemarketer

2 comments on “The Twitterati Dozen Survey Results – Twitter Use and Hotel Best Practices

  1. Pingback: Twitter growing in popularity in Dubai and UAE - Twitterati Survey Results at The Dubai Expat Diaries

  2. Pingback: Dubai for Life » Dubai-licious » An active Twitter community in Dubai and UAE - here’s what they have to say!

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