Now that I have your attention with my intriguing post title, allow me to explain just what I mean… and boiling frogs and organ donation do indeed feature in this little blog post!
All the recent furore over Facebook privacy has shown no signs of abating…and for good reason. Privacy, after all, is a sensitive and important issue. Or is it?
There’s no doubt that Facebook has made a startling entrance in the online world and taken over our browsers and mobile screens rather quickly. Official stats from Facebook claim that 400 million users currently use the service and almost half log on every day. Globally it appears that people now spend over 500 billion minutes per month on Facebook…an enviable record for any platform.
The amount of information shared on the site has also grown in leaps and bounds. Users typically share a substantial amount of personal information, photos and information on personal preferences. Choices of who we connect and communicate with also give away loads of behavioural information (in fact, Mark Zuckerberg claims he can predict a relationship breakup in advance of it actually happening, plus who you may end up with next, with a 33% accuracy based on this data alone).
Matt McKeon recently put together a great graphic that illustrates the amount of data that is now publicly available via your typical Facebook account. Check out where we stand in April 2010 in the graphic below…and visit the site to compare how things have changed since 2005.
Continue reading “The link between Facebook, Organ Donation and Boiling Frogs”