Tag: tripadvisor

The Only Middle East Resort on TripAdvisor’s Top 25 Luxury Hotels In The World

To achieve this high accolade once is remarkable…to do this many years in a row is truly extraordinary. Al Maha sets the benchmark for indigenous luxury resort experiences in the Middle East.

Al Maha is a marketer’s dream come true. Marketing is all about storytelling…and this is a resort that is absolutely brimming with memorable stories, people and experiences.

‘Fabled Sanctuary, Bedouin Soul’

The only boutique luxury resort in the Middle East located within a Desert Conservation Reserve, Al Maha offers guests a timeless setting and a glimpse into the Bedouin way of life. ‘Al Maha’ takes its name from the proudest of all dune dwellers – the Arabian Oryx. Originally covering 25-square-kilometres and since expanded to 5% of Dubai’s land mass (225-square-kilometres), Dubai’s Desert Conservation Reserve and Al Maha have played a vital role in creating the Gulf’s first wildlife reserve. Easily accessible from the city, the resort offers an unrivaled retreat from the hustle and bustle of the growing metropolis and is part of the Luxury Collection brand of hotels & resorts.

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TripAdvisor Advertising – CPC Case Study and ROI

A great guest post by Piotr Majdan from Mirai Espana, that takes a deeper look at the performance of TripAdvisor PPC (not to be confused with Business LIstings) activity. Piotr had also published a case study on the ROI of TripAdvisor Business Listings as while back. These conclusions were derived by Mirai after investing €27,000 with 58 hotels:

Your direct rates, your hotel’s website rates, can now appear on Tripadvisor dealing face to face with intermediaries such as booking.com and expedia.com. Should you join this program? What can you expect regarding the required investments and the return you will obtain? Does this return affect your hotel’s position within your city’s ranking? After a comprehensive three-month study, we have got answers.

Tripadvisor’s CPC (Cost per Click) program will generate new bookings in most of the hotels’ websites, mainly for the best rated hotels, but it is not predictable when it comes to cost and can generally be expensive “commission wise”.

In any case, “high” commission is a relative concept and should always be compared with the margin you get through intermediary sites (IDS) or classical tour operators . It still might be worth it for many hotels. Here is how we got to this conclusion.

In May 2010, Mirai pioneered the testing of the Tripadvisor Business Listing. Once again, we are the first ones to explore the new opportunity given by Tripadvisor – their CPC program. The difference between them is that the former is based on a fixed fee and the cost of the latter is variable depending on the traffic.

Other companies on the market offer this service (sometimes with a set-up fee or monthly fixed payment) directly to their clients promising new bookings. Before doing so, we at Mirai, have conducted a test to check the return you can expect by participating in this program. We invested €27,000 in 58 of our clients and analysed the results.

So what is the CPC program and how does it differ from Business Listing?

Business Listing allows you to add a link to your website, as well as the contact information (Blue).

Continue reading “TripAdvisor Advertising – CPC Case Study and ROI”