5 thoughts on “Case Studies and ROI – TripAdvisor Business Listings”

  1. At WIHP we have full tracking from first referring site to most recent referring site and I have been looking into the Tripadvisor listings. It is a high bookings site one of the better reffering sites that converts to bookings (not just visits). But it isn’t first referring site. By that I mean it is late on the buying chain. If the hotel is not in the top 20 of their city they won’t use that link to get new customers. However the online buying process goes from Google -> OTA -> Tripadvisor and then to site or back to OTA. This is a very rough layout.
    To capture customers that would otherwise go elsewhere, get the link. If you’re too worried to take the 1000 EUR risk, then you shouldn’t be doing PPC ads either.
    The game isn’t just visits, it’s conversions. If you can track that system the way we do you will see that it’s a high ROI link.
    Martin Soler – WIHP
    http://hospitalitymarketingonline.wordpress.com

    Like

  2. Very interesting look at the value of TripAdvisor listings. It seems obvious, but the better your hotel’s reviews and the higher your rank in the TA system, the higher your conversion rate will be.

    We consistently tell our clients to take sites like TripAdvisor very seriously as their influence seems to increase consistently.

    Like

  3. Very interesting look at the value of TripAdvisor listings. It seems obvious, but the better your hotel’s reviews and the higher your rank in the TA system.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s