Hotel Online Advertising Marketing Strategy

IKEA’s Perceptive Banners – Respectful and Effective Marketing

I loved IKEA’s latest display advertising effort. Acknowledging that over 60% of mobile banner clicks are actually accidental, IKEA shows users messages like ‘A slip of the thumb tap? That happens’ and ‘Really, are you sure?’ instead of directly taking users to a site or landing page they didn’t intend to visit in the first place.

Not only is this a better technique for customers (permission marketing 101), but the company also saves money and improves its marketing efforts, thanks to a better understanding of user intent and engagement. Plus, doing something a little creative and different sure helps brand awareness and sentiment!

Watch an overview video here:

I have a passion for all things tech, loyalty, marketing and future related. My day job involves leading loyalty and partnerships for an amazing portfolio of play I enjoy blogging, reading, experimenting with technology and learning new things. All published views on are personal - comment and contribute here or connect with me on Twitter @hotelemarketer

1 comment on “IKEA’s Perceptive Banners – Respectful and Effective Marketing

  1. Maduka Emeka

    I love all I see here, I manage an art gallery and needs tips to boost sales and media publicity.


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