Cheeky but effective – Captain Obvious Steals the Show for Hotels.com
These ads are both cheeky and brilliant, utilizing the features and limitations of the YouTube and Facebook ad platforms to their advantage.
Author: Jitendra Jain (JJ)
I lead loyalty, partnerships, and commercial intelligence for 1,200+ hotels across EMEA. Here I explore practical AI for hotels – experiments, playbooks, and case studies teams can use now.
Why 360 Video and Virtual Reality Matters and 5 Great Ways To Use It
Interest in 360 degree video and 360 VR (Virtual Reality) is at an all time high as the tech maturesContinue Reading
YouTube takes on Facebook with Live Mobile Video and SuperChat
YouTube has just jumped on the live video bandwagon on mobile, given the growing prominence of the mobile platform andContinue Reading
W Doha – Culture as a sustainable competitive advantage
“Culture eats strategy for breakfast” says the quote (oft attributed to Peter Drucker). Nowhere is this more true than theContinue Reading
Contagious Marketing – The Paradox of Engineered Virality
Ever since the term was first coined, ‘viral marketing’ has become the elusive unicorn of the marketing world, pursued byContinue Reading
IKEA’s Perceptive Banners – Respectful and Effective Marketing
I loved IKEA’s latest display advertising effort. Acknowledging that over 60% of mobile banner clicks are actually accidental, IKEA showsContinue Reading
The Hotel Of The Future
A short video interview from 2015, where I talk about the hotel of the future, plus how the hospitality industryContinue Reading
Hotels and Restaurants on Facebook Graph Search – First Impressions and Tips
Having obtained early access to the beta of Facebook Graph search (currently only available to US English users), I immediatelyContinue Reading
6 Hotel Social Media Marketing Predictions for 2013
As hotel operators and marketers face another fresh, promising new year ahead, many are watching the social media space closelyContinue Reading
Commission Free Hotel Bookings with Treovi – Exclusive Interview with the Founders
An exclusive Hotelemarketer.com interview with Michal Wrobel, one of the co-founders of Treovi, a recently launched hotel distribution initiative thatContinue Reading
Hotelemarketer by Jitendra Jain (JJ) 