Author: Jitendra Jain (JJ)

I lead loyalty, partnerships, revenue, commercial intelligence & insights for 1,400 hotels across EMEA at Marriott International. Here I explore practical AI for hotels as a personal passion: experiments, playbooks, and case studies teams can use now. All opinions and views expressed here are entirely my own.

by Jitendra Jain (JJ) February 17, 2017 0

Digital, Marketing, CX

Marriott’s Poké Triumph – How M Live Turned $3k into Millions in Brand Awareness

Marriott International was recently included on the World’s Most Admired Companies list by Fortune Magazine, for the 17th year inContinue Reading

by Jitendra Jain (JJ) February 17, 2017 0

Digital, Marketing, CX

Rejection, Olympic Doughnuts and Amazing Customer Service

Just watched this heartfelt (and funny) TEDx talk by Jia Jiang, where he talks about overcoming his fear of rejection byContinue Reading

by Jitendra Jain (JJ) February 15, 2017 0

Digital, Marketing, CX

Facebook pushes in on YouTube territory with SmartTV App

Facebook just announced a slew of video related updates yesterday, designed to increase their presence in the video space dominated by YouTube.Continue Reading

by Jitendra Jain (JJ) February 11, 2017 1

Digital, Marketing, CX

Cheeky but effective – Captain Obvious Steals the Show for Hotels.com

These ads are both cheeky and brilliant, utilizing the features and limitations of the YouTube and Facebook ad platforms to their advantage.

by Jitendra Jain (JJ) February 10, 2017 0

Digital, Marketing, CX

Why 360 Video and Virtual Reality Matters and 5 Great Ways To Use It

Interest in 360 degree video and 360 VR (Virtual Reality) is at an all time high as the tech maturesContinue Reading

by Jitendra Jain (JJ) February 8, 2017 1

Digital, Marketing, CX

YouTube takes on Facebook with Live Mobile Video and SuperChat

YouTube has just jumped on the live video bandwagon on mobile, given the growing prominence of the mobile platform andContinue Reading

by Jitendra Jain (JJ) February 7, 2017 0

Digital, Marketing, CX Industry & People

W Doha – Culture as a sustainable competitive advantage

“Culture eats strategy for breakfast” says the quote (oft attributed to Peter Drucker). Nowhere is this more true than theContinue Reading

by Jitendra Jain (JJ) February 5, 2017 0

Digital, Marketing, CX

Contagious Marketing – The Paradox of Engineered Virality

Ever since the term was first coined, ‘viral marketing’ has become the elusive unicorn of the marketing world, pursued byContinue Reading

by Jitendra Jain (JJ) February 4, 2017 1

Digital, Marketing, CX

IKEA’s Perceptive Banners – Respectful and Effective Marketing

I loved IKEA’s latest display advertising effort. Acknowledging that over 60% of mobile banner clicks are actually accidental, IKEA showsContinue Reading