Technology and Marketing – A Match Made In Heaven
“Build a better mousetrap, and the world will beat a path to your door.” Ralph Waldo Emerson may have putContinue Reading
Category: Digital, Marketing, CX
Marketing that drives bookings and experiences guests notice. Strategy across content, paid, CRM, web, and service moments.
The new age of Interactive Hotel Marketing – Surface Computing, Siftables, Multi-touch
As technology evolves to offer creative new ways to interact with digital media, the possibilities for marketers become immense. We’veContinue Reading
Social lessons from Twitter
“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how doContinue Reading
Hotel Mobile Marketing – A Hotel Guest Story From The Near Future
Here’s a peek at the hotel guest experience in the near future. With mobile phones becoming an increasingly important marketingContinue Reading
The Twitterati Dozen Survey Results – Twitter Use and Hotel Best Practices
I did a quick survey recently called the Twitterati Dozen. This was basically an online survey with 12 questions addressed to prominentContinue Reading
Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009
Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts byContinue Reading
Video – The Dramatic Shift in Marketing Reality
A great animated video by Michael Reissinger, based on a concept by Scholz & Friends, titled “Dramatic shift in marketingContinue Reading
Will Artificial Intelligence spell the end of the TripAdvisor Model?
Travel and Hotel Reviews…love ‘em or hate ‘em, they’re here to stay. The question just begs to be asked though…justContinue Reading
Hotel Jobs – A Hoteliers Guide to Job Hunting in the New Online World
Hoteliers are fantastic with people. Isn’t that what we’re paid for? But not all hoteliers are comfortable with technology…yet. EspeciallyContinue Reading
The new era of Hotel Experience Marketing – Choice is the new King, All hail the King
Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments thatContinue Reading