The Hotel Of The Future

A short video interview from 2015, where I talk about the hotel of the future, plus how the hospitality industry and brands may add value across the travel experience.

A short video interview from 2015, where I talk about the hotel of the future, plus how the hospitality industry and brands may add value across the travel experience.

Some inspiration drawn from my 2008 article titled “Back to the future: Meet the hotel guest of 2020


The Hotel Concierge of the future now has a face!

Meet Emily….or the digital recreation of Emily, at least.

At TEDxUSC, computer graphics trailblazer Paul Debevec explains the scene-stealing technology behind Digital Emily, a digitally constructed human face so realistic it stands up to multiple takes.

From “Meet the hotel guest of 2020

I need help. I need to talk.
I love technology and the convenience automation offers. But sometimes I miss just talking to someone…another human who will listen to me, empathize and help me.

Enter the age of a one-touch, omnipresent, always-on service line. All guests have to do is access their mobile device or projection panels in hotel rooms and facilities to converse in live video with their very own concierge, order-taker, host, guest service agent and guide…all rolled into one very real Hotelier at the other end of the line. The ultimate mix of tech, personal touch and convenience…

Interactions with ‘animated humans’ always leave something to be desired…however, perhaps with this new emerging tech, we simply won’t be able to tell the difference!

Good thing or bad…you decide.

Mobile Hotel Applications – One solution to will them all

About a month or two ago, following the release of our featured article “Hotel Mobile Marketing – A Hotel Guest Story From The Near Future” we had a barrage of emails from vendors and companies innovating in the hotel mobile marketing & applications field. Some of these technologies were quite run-of-the-mill but some clearly stood out in creative and innovative ways. Here is one such prototype technology / software, called hYspace.

What follows below is a great overview of what this hopes to achieve in terms of boosting guest convenience and accessibility:

A contribution for by Charles Reed, CEO of world leading hospitality technology provider, DOCOMO interTouch

Running a hotel has never been simple. Experienced hoteliers know that I’m stating the obvious.

Every hour, a hotelier engages in a logistical symphony to ensure the comfort and convenience of guests. To the uninitiated the variables are unimaginable.

Each day, a hotelier mobilises their team to ensure the 500-room property is equipped with the right amenities from the welcome chocolates, toiletries, and show horns, right down to ensuring that the remote controls for the TV and DVD are correctly matched to each room for each guest.

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Technology and Marketing – A Match Made In Heaven

“Build a better mousetrap, and the world will beat a path to your door.”

Ralph Waldo Emerson may have put a poetic twist on human fascination with new technology, however the statement certainly lacks in bringing across the crucial importance of marketing. History is littered with examples of great new inventions and astonishing advances that never made the light of day…a lot of times simply because not enough people knew about them or just didn’t understand them.

Continue reading “Technology and Marketing – A Match Made In Heaven”

The new age of Interactive Hotel Marketing – Surface Computing, Siftables, Multi-touch

As technology evolves to offer creative new ways to interact with digital media, the possibilities for marketers become immense. We’ve all seen what multi-touch displays have done to improve the user experience… the Apple iPod is a wonderful example of this. Even large multi-touch panels like those seen in the movie ‘Minority Report’ are now cropping up in news rooms.

Beyond being plain fun, the great thing about these new interactive input devices is our move towards more intuitive, quicker ways to interact with media…and finally a move away from two decades being tied to the mouse and keyboard. The hotel industry is big on guest interaction and personalization…so multi-touch screens offer an excellent way to interact with hotel guests, from information, ordering and billing to creative deployments that allow guests to create memories and offer feedback.

Continue reading “The new age of Interactive Hotel Marketing – Surface Computing, Siftables, Multi-touch”