The curse of too much choice
A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote fromContinue Reading
Category: Digital, Marketing, CX
Marketing that drives bookings and experiences guests notice. Strategy across content, paid, CRM, web, and service moments.
Are we over-complicating the issue of Privacy?
This recent article on Forbes has sparked a fair bit of interest and controversy – “How Target Figured Out A Teen GirlContinue Reading
What Digital Marketers Really Do
In the tradition of the most recent meme to hit the Interweb “What People Think I Do / What IContinue Reading
Review of Google Think Travel 2012 Middle East – World Islands Dubai
The Google team hosted it’s first ever “Think Travel” event here in the Middle East today at the Lebanon IslandContinue Reading
Love the new Max Travel Time feature on Google Hotel Finder
Just experimenting with the newly added feature on Google Hotel Finder that allows you to specify maximum travel time fromContinue Reading
RoomKey.com – What’s the value proposition for customers?
There’s a lot of buzz in the industry about the new meta search engine launched by 6 hotel giants…there’s clearlyContinue Reading
Future of Display Advertising – Is the Hotel Industry Ready?
Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something allContinue Reading
Understanding Why Hotels Rank Worst For Data Security And What To Do About It
The hospitality industry shares many of the same data security vulnerabilities as the retail industry — accepting and storing cardholderContinue Reading
Hotel Social Media Articles and the Diffusion of Innovation
It’s interesting to see how the buzz around social media and related developments has gradually grown over the past twoContinue Reading
Case Studies and ROI – TripAdvisor Business Listings
A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. ManyContinue Reading
Hotelemarketer by Jitendra Jain (JJ) 