“We’ve come a long way, baby” claimed a high-spirited pop idol not so long ago, following up on the claim with an equally upbeat track. And so we have…in the world of Internet Marketing too. From the age of information (think glorified electronic brochure) on the web to the world of snappy online transactions…we’ve now moved into the age of an experiential and social Internet, all great leaps in a relatively short space of time. Hotel eMarketers can lay claim to that cheery phrase too, as far as marketing and distributing hotel rooms on the internet is concerned, in spite of the traditional, people-centric nature of the industry. But despite the eMarketer code to boldly go where no other hotel marketers have gone before, very few venture into the fuzzy world of online marketing beyond rooms.
If you’ve always loved computers and the internet, have worked in the travel industry and have a flair for the creative and a passion for marketing…then a career in online marketing & distribution in a hotel may be just the thing for you!
The role, often referred to as e-commerce, e-business or online marketing & distribution (though these are quite disparate terms) usually pertains to a growing niche in the hospitality industry. It’s often confused with revenue management, public relations and worse still…IT, but the focus is really quite simple…and it isn’t rocket science. Online marketing & distribution would be best described as a combination of traditional marketing, PR and sales taken to a whole new level on the Internet platform.