IKEA’s Perceptive Banners – Respectful and Effective Marketing

I loved IKEA’s latest display advertising effort. Acknowledging that over 60% of mobile banner clicks are actually accidental, IKEA shows users messages like ‘A slip of the thumb tap? That happens’ and ‘Really, are you sure?’ instead of directly taking users to a site or landing page they didn’t intend to visit in the first place.

Not only is this a better technique for customers (permission marketing 101), but the company also saves money and improves its marketing efforts, thanks to a better understanding of user intent and engagement. Plus, doing something a little creative and different sure helps brand awareness and sentiment!

Watch an overview video here:

The Hotel Of The Future

A short video interview from 2015, where I talk about the hotel of the future, plus how the hospitality industry and brands may add value across the travel experience.

A short video interview from 2015, where I talk about the hotel of the future, plus how the hospitality industry and brands may add value across the travel experience.

Some inspiration drawn from my 2008 article titled “Back to the future: Meet the hotel guest of 2020