YouTube has just jumped on the live video bandwagon on mobile, given the growing prominence of the mobile platform and Facebook’s early foray (though not as early as Twitter’s acquisition and launch of Periscope in 2015…or smaller rivals like Meerkat).
The feature has just launched to YouTube creators with 10,000 subscribers or more…what’s interesting though are the added monetization options. Creators already earn an ad revenue share from their videos…with a new feature called ‘SuperChat’, viewers can now jump to the top of the comment queue by paying live streaming content creators. Popular creators who’ve been using platforms like YouNow and Live.me are switching to YouTube, given it’s broader reach and appeal.
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