W Doha – Culture as a sustainable competitive advantage
“Culture eats strategy for breakfast” says the quote (oft attributed to Peter Drucker). Nowhere is this more true than theContinue Reading
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W Doha – Culture as a sustainable competitive advantage
“Culture eats strategy for breakfast” says the quote (oft attributed to Peter Drucker). Nowhere is this more true than theContinue Reading
Contagious Marketing – The Paradox of Engineered Virality
Ever since the term was first coined, ‘viral marketing’ has become the elusive unicorn of the marketing world, pursued byContinue Reading
IKEA’s Perceptive Banners – Respectful and Effective Marketing
I loved IKEA’s latest display advertising effort. Acknowledging that over 60% of mobile banner clicks are actually accidental, IKEA showsContinue Reading
The Hotel Of The Future
A short video interview from 2015, where I talk about the hotel of the future, plus how the hospitality industryContinue Reading
Hotels and Restaurants on Facebook Graph Search – First Impressions and Tips
Having obtained early access to the beta of Facebook Graph search (currently only available to US English users), I immediatelyContinue Reading
6 Hotel Social Media Marketing Predictions for 2013
As hotel operators and marketers face another fresh, promising new year ahead, many are watching the social media space closelyContinue Reading
Commission Free Hotel Bookings with Treovi – Exclusive Interview with the Founders
An exclusive Hotelemarketer.com interview with Michal Wrobel, one of the co-founders of Treovi, a recently launched hotel distribution initiative thatContinue Reading
The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right
Here’s another great guest post by the team at Mirai Espana, this time by Pablo Delgado and César López. ThisContinue Reading
10 Things I Hate About Hotel Websites – Infographic
Here’s a cheeky look at what’s wrong with so many hotel websites out there…most of these issues are elementary andContinue Reading
Hotel Photography Hotel Social Media Hotel Videos Hotel Websites and Design Restaurant and Bar Marketing
Pinterest for Hoteliers – A Guide to Pinterest for Hotels, Resorts and Restaurants
Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice. Pinterest.com isn’tContinue Reading
