TripAdvisor Advertising – CPC Case Study and ROI
A great guest post by Piotr Majdan from Mirai Espana, that takes a deeper look at the performance of TripAdvisorContinue Reading
Category: Analytics and Reporting
Web Analytics, Online Analytics, ROI Tracking, tools, providers, companies, techniques and issues related to Hotel and Hospitality eMarketing, Internet Marketing, eCommerce, eBusiness, Distribution and Web Advertising.
Are we over-complicating the issue of Privacy?
This recent article on Forbes has sparked a fair bit of interest and controversy – “How Target Figured Out A Teen GirlContinue Reading
Case Studies and ROI – TripAdvisor Business Listings
A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. ManyContinue Reading
Rethinking Hotel Guest Satisfaction and Hotel Website Analytics
I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizesContinue Reading
Pivot – Perhaps the early future of web and media browsers
(This was too good not to share!) Microsoft seems to have plenty of nifty innovations up its sleeve! In thisContinue Reading
Analytics and Reporting Hotel Affiliate Marketing Hotel Digital Marketing Hotel Distribution Hotel Email Marketing Hotel Industry News Hotel Mobile Marketing Hotel Online Advertising Hotel Online PR Hotel Paid Search Marketing Hotel Referral Marketing Hotel Search Engine Optimization Hotel Social Media Hotel Videos Hotel Viral Marketing Hotel Websites and Design Interviews Marketing Strategy Online Marketing Tools Restaurant and Bar Marketing
Hotel Internet Marketing by 2013 – Are we on Track?
I came across a piece I’d written about 17-18 months ago on the future of hotel internet marketing. The articleContinue Reading
Open Linked Data and the next phase of the Web
Tim Berners-Lee’s recent speech at TED was released a few days ago…it’s interesting to watch Tim in his nervous excitement.Continue Reading
Smart Decision Making – The Role of Results and Intuition in Modern Business
In this interview, I have the distinct honor of interviewing Professor Zeger Degraeve, who is the ‘Sheikh Mohammed bin Rashid AlContinue Reading
Analytics and Reporting Hotel Distribution Hotel Social Media Hotel Websites and Design Online Marketing Tools
The new era of Hotel Experience Marketing – Choice is the new King, All hail the King
Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments thatContinue Reading
Hotel eMarketing – Beyond Rooms. Internet Marketing for Spas, Restaurants, Offline Tracking and more
“We’ve come a long way, baby” claimed a high-spirited pop idol not so long ago, following up on the claimContinue Reading
Hotel Marketing, Technology and Loyalty 