Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice. Pinterest.com isn’t new, though…it was (Beta) launched in 2010 and rose to fame in 2011 when it was declared one of the 50 best websites of the year by TIME magazine. By the end of last year, it garnered a lot more attention as it made it to the Hitwise list of top 10 social networks, Techcrunch’s best new startup title and also gained a reputation for driving more referral traffic to online retailers than YouTube, Google+ or LinkedIN.
So what’s the big deal, you ask? And, what, pray tell…is it exactly?