A Nifty Crowdsourced Apple iPhone App for Swiss Hotel School Students

Kudos to IMI for continuing to innovate and push the boundaries. A great story shared by dear friend and fellow tech enthusiast, Lukas Ritzel.

For the past few months some 80 international students of more than 20 different nationalities who currently study at IMI University Centre in Luzern, Switzerland have collected data to create the the world’s first crowd-sourced student guide. The iPhone App is a collaboration with Luzern Tourism which also has its own tourism city guide and covers much more than just the best places to have your pizza or beer. It’s about Swiss culture, stories about Heidi and even answers questions like: “Do Swiss people really eat most chocolate of all nationalities?”. The Student iPhone App also collects many of those insider tips which only international students currently living in Switzerland can know about, having lived abroad for such a long time.

The app is now a free download on the Apple App store from: http://bit.ly/e8byM6 (Direct Link). Alternatively search for “Luzern” and you will easily find the IMI University Centre iStudent Luzern app on the Apple iPhone Store.

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Taking direct marketing to the next level with Mobile QR Codes

If you’re switched on to the Mobile world, you’ve probably seen (and possibly even used) a QR (Quick Response) Code. These weird looking symbols are probably going to change the way we deploy direct marketing and make it truly interactive!

Wikipedia describes QR Codes: “A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.” Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks. Users can also generate and print their own QR Code for others to scan and use by visiting one of several free QR Code generating sites.

Below is a sample QR Code that points to “www.hotelemarketer.com”

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Mobile Marketing – Augmented Reality Browsers

Augmented reality is a hot new area for Research & Development in the Mobile Tech & Marketing field. Emagin defines it as “a display in which simulated imagery, graphics, or symbology is superimposed on a view of the surrounding environment”. Wikipedia defines it as “Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.”

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Mobile Hotel Applications – One solution to will them all

About a month or two ago, following the release of our featured article “Hotel Mobile Marketing – A Hotel Guest Story From The Near Future” we had a barrage of emails from vendors and companies innovating in the hotel mobile marketing & applications field. Some of these technologies were quite run-of-the-mill but some clearly stood out in creative and innovative ways. Here is one such prototype technology / software, called hYspace.

What follows below is a great overview of what this hopes to achieve in terms of boosting guest convenience and accessibility:

A contribution for hotelemarketer.com by Charles Reed, CEO of world leading hospitality technology provider, DOCOMO interTouch

Running a hotel has never been simple. Experienced hoteliers know that I’m stating the obvious.

Every hour, a hotelier engages in a logistical symphony to ensure the comfort and convenience of guests. To the uninitiated the variables are unimaginable.

Each day, a hotelier mobilises their team to ensure the 500-room property is equipped with the right amenities from the welcome chocolates, toiletries, and show horns, right down to ensuring that the remote controls for the TV and DVD are correctly matched to each room for each guest.

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