Why 360 Video and Virtual Reality Matters and 5 Great Ways To Use It

Interest in 360 degree video and 360 VR (Virtual Reality) is at an all time high as the tech matures and becomes more accessible. The Google Trends chart below shows the sharp spike in searches around the world, starting mid to late 2015. 360 content is hard to avoid these days…and even harder to ignore as a marketer. In some ways, 360 has also been a precursor to the virtual reality revolution that is almost upon us. So how can you tap into this powerful new format as a marketer? In this post we explore the basics of 360 video content and 5 great marketing ideas to get your efforts started.

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The curse of too much choice

A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote from the video blurb:

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

We all know what happens when you’re faced with too much choice…if you’ve ever stood in the local hypermarket aisle, facing endless brands of washing powder, you’ll know exactly what I mean. We all love choice…but do we really need 25 varieties of washing powder? Humans are great at processing 6-7 pieces of information at a time and at eliminating the choices we know we DON’T want.

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Augmented Reality Maps make their debut

After Blaise Aguera y Arcas offered a tantalizing peek at the world of Microsoft PhotoSynth a couple of years ago, he recently made a return to TED to demo the latest incredible innovation in mapping.

Watch the video as he offers a preview of the incredible mapping advancements Microsoft has made and the augmented reality features to come: