The Only Middle East Resort on TripAdvisor’s Top 25 Luxury Hotels In The World

To achieve this high accolade once is remarkable…to do this many years in a row is truly extraordinary. Al Maha sets the benchmark for indigenous luxury resort experiences in the Middle East.

Al Maha is a marketer’s dream come true. Marketing is all about storytelling…and this is a resort that is absolutely brimming with memorable stories, people and experiences.

‘Fabled Sanctuary, Bedouin Soul’

The only boutique luxury resort in the Middle East located within a Desert Conservation Reserve, Al Maha offers guests a timeless setting and a glimpse into the Bedouin way of life. ‘Al Maha’ takes its name from the proudest of all dune dwellers – the Arabian Oryx. Originally covering 25-square-kilometres and since expanded to 5% of Dubai’s land mass (225-square-kilometres), Dubai’s Desert Conservation Reserve and Al Maha have played a vital role in creating the Gulf’s first wildlife reserve. Easily accessible from the city, the resort offers an unrivaled retreat from the hustle and bustle of the growing metropolis and is part of the Luxury Collection brand of hotels & resorts.

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Cheeky but effective – Captain Obvious Steals the Show for

These ads are both cheeky and brilliant, utilizing the features and limitations of the YouTube and Facebook ad platforms to their advantage.

Props to for their recent advertising campaign which features a character played by Brandon Moynihan called ‘Captain Obvious‘, who as you may have guessed, says and does things that are, well…obvious. Just like would be the obvious place on the internet to book your hotel room?

Here’s an early ad from a couple of years ago:

What’s great about this campaign is not the fact that it’s tongue-in-cheek, but that in more recent efforts, it plays well to the ad and content formats available on YouTube and Facebook too.

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