Marriott International was recently included on the World’s Most Admired Companies list by Fortune Magazine, for the 17th year in a row…and all for good reason. Marriott is now the world’s largest hotel company in the world, following its acquisition of Starwood Hotels & Resorts**. Marriott is also home to Marriott Rewards, its global loyalty program and M Live, a 24 hour, real time marketing studio.
These ads are both cheeky and brilliant, utilizing the features and limitations of the YouTube and Facebook ad platforms to their advantage.
Props to Hotels.com for their recent advertising campaign which features a character played by Brandon Moynihan called ‘Captain Obvious‘, who as you may have guessed, says and does things that are, well…obvious. Just like hotels.com would be the obvious place on the internet to book your hotel room?
Here’s an early ad from a couple of years ago:
What’s great about this campaign is not the fact that it’s tongue-in-cheek, but that in more recent efforts, it plays well to the ad and content formats available on YouTube and Facebook too.