Google Wave – Reinventing online communication and collaboration

Google’s done it again! Jens and Lars Rasmussen, the guys behind Google Maps, finally unveiled the results of 2 years of labour… Google Wave. The Google Wave page describes the tool simply as “a new model for communication and collaboration on the web, coming later this year”. A slightly more user-friendly description is offered by The Register UK: Google Wave is a browser-based app that crossbreeds email with IM and document sharing, allowing you to respond to email-like messages with IM-like chatter – and vice versa. And inside and among these cascading discussion threads – aka “waves” – you can drag-and-drop photos, videos, maps, documents, and more.

The great thing about this is the possibility of connecting currently divergent streams of communication and make real-time communication and collaboration a lot easier (and more fun!). The variety of extensions, applications and gadgets that can also be developed around this new protocal promises to deliver tons of cool and useful functionalities!

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The Hotel Business Game – So you want to be a Hotel CEO?

If you’ve always dreamed of sitting at the helm of your global hotel empire…and  terms like RevPAR, GOPPAR, bottom line profits and market share come easy, then perhaps it’s time you put your skills to the test! is proud to introduce the first-ever real-time real-world business simulation for the Hotel Industry, in affiliation with Tycoon Systems, Inc.

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The new age of Interactive Hotel Marketing – Surface Computing, Siftables, Multi-touch

As technology evolves to offer creative new ways to interact with digital media, the possibilities for marketers become immense. We’ve all seen what multi-touch displays have done to improve the user experience… the Apple iPod is a wonderful example of this. Even large multi-touch panels like those seen in the movie ‘Minority Report’ are now cropping up in news rooms.

Beyond being plain fun, the great thing about these new interactive input devices is our move towards more intuitive, quicker ways to interact with media…and finally a move away from two decades being tied to the mouse and keyboard. The hotel industry is big on guest interaction and personalization…so multi-touch screens offer an excellent way to interact with hotel guests, from information, ordering and billing to creative deployments that allow guests to create memories and offer feedback.

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