Contagious Marketing – The Paradox of Engineered Virality
Ever since the term was first coined, ‘viral marketing’ has become the elusive unicorn of the marketing world, pursued byContinue Reading
Category: Hotel Online PR
PR / Public Relations as related to Hotel and Hospitality eMarketing, Internet Marketing, eCommerce, eBusiness, Distribution and Web Advertising.
Case Studies and ROI – TripAdvisor Business Listings
A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. ManyContinue Reading
Analytics and Reporting Hotel Affiliate Marketing Hotel Digital Marketing Hotel Distribution Hotel Email Marketing Hotel Industry News Hotel Mobile Marketing Hotel Online Advertising Hotel Online PR Hotel Paid Search Marketing Hotel Referral Marketing Hotel Search Engine Optimization Hotel Social Media Hotel Videos Hotel Viral Marketing Hotel Websites and Design Interviews Marketing Strategy Online Marketing Tools Restaurant and Bar Marketing
Hotel Internet Marketing by 2013 – Are we on Track?
I came across a piece I’d written about 17-18 months ago on the future of hotel internet marketing. The articleContinue Reading
Transparency, the Internet and good hospitality – All the hotel’s a stage…
We accept the reality of the world with which we are presented. We’ve become bored with watching actors give usContinue Reading
Say “cheese” – You’re on candid cam!
A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a lossContinue Reading
Social lessons from Twitter
“Great…another lame social networking site. I don’t have time for this stuff! Heck, I hardly use my Facebook account…how doContinue Reading
The Twitterati Dozen Survey Results – Twitter Use and Hotel Best Practices
I did a quick survey recently called the Twitterati Dozen. This was basically an online survey with 12 questions addressed to prominentContinue Reading
Hospitality Bloggers and Experts – Thoughts on Hotel Internet Marketing in 2009
Very early on this month, a colleague (thanks Lola!) sent me a copy of Peter Kim’s collaborative compilation of thoughts byContinue Reading
Hotel Jobs – A Hoteliers Guide to Job Hunting in the New Online World
Hoteliers are fantastic with people. Isn’t that what we’re paid for? But not all hoteliers are comfortable with technology…yet. EspeciallyContinue Reading
Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter
The world has been ‘atwitter’ for quite a while now, and the thousands of people join Twitter by the day…andContinue Reading
Hotel Marketing, Technology and Loyalty 