10 Things I Hate About Hotel Websites – Infographic

Here’s a cheeky look at what’s wrong with so many hotel websites out there…most of these issues are elementary and fixable…all that’s required is some forethought and keeping users top-of-mind.

Click here to open the infographic in full size (to download, right-click on the link and use Save As)

10 Things I Hate About Hotel Websites

Leave a comment and let us know what you think about these pet peeves…and share your own!

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Understanding Why Hotels Rank Worst For Data Security And What To Do About It

The hospitality industry shares many of the same data security vulnerabilities as the retail industry — accepting and storing cardholder information and personal information collected through participation in loyalty and rewards programs — yet lags in the adoption of data security practices, which makes it an attractive target for cybercriminals. We talk to Gary Palgon to understand the basics surrounding the key data security issues and what hotels can do to secure valuable information. Though many of these issues fall in the realm of IT, knowing the basics are a must for all digital hotel marketing professionals too.

[Hotelemarketer.com] What are the most common problems associated with data security and how do payment cards feature here?

[Gary] The most common problem is that data is not secure; rather, it generally resides in applications and databases as unsecured, clear-text data in most cases … whether it’s payment card information or other sensitive consumer or employee information.

[Hotelemarketer.com] Your recent press release stated that 38% of all data security attacks were against hotels and resorts last year, making the hospitality industry the #1 target for breaches – what is the source of this information and how is this usually evaluated? (Global vs US-centric, methodology?)

[Gary] Trustwave’s Global Security Report 2010: Based on data collected by Trustwave’s SpiderLabs, this report includes analyses of investigations of data compromised in 2009, detailed technical information on top vulnerabilities, and an actionable global remediation plan.

Continue reading “Understanding Why Hotels Rank Worst For Data Security And What To Do About It”

Hotel Recession Marketing – When the going gets tough, Hotel eMarketers play harder

As the world gets harder, better, faster, stronger in many respects, so do the ripple effects of world events. The recent attacks in Mumbai are a prime example – hotels the world over are now scrambling to take a re-look at their security measures. In terms of broader trends, the worrying shifts in climate pales in comparison to the economic downturn now upon us. Experts claim that this recession is the worst since World War II. The world has always gone through natural economic cycles where every decade or more we take a step back and reevaluate just where we’ve been going wrong…but with increasing interconnectedness, reliance on virtual financial models and technology, the house of cards has become ever so precariously balanced.

The great thing about tough times is that it separates the boys from the men! It’s a cleansing process so to speak…one that rids us of old inefficiencies and forces us to look at better, smarter ways of living and doing business.

Continue reading “Hotel Recession Marketing – When the going gets tough, Hotel eMarketers play harder”