Technology and Marketing – A Match Made In Heaven

“Build a better mousetrap, and the world will beat a path to your door.”

Ralph Waldo Emerson may have put a poetic twist on human fascination with new technology, however the statement certainly lacks in bringing across the crucial importance of marketing. History is littered with examples of great new inventions and astonishing advances that never made the light of day…a lot of times simply because not enough people knew about them or just didn’t understand them.

Continue reading “Technology and Marketing – A Match Made In Heaven”

5 Future Internet trends that will change Hotel Internet Marketing

5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of technology and marketing?

The breakneck speed of tech evolution is inspiring (and often scary) but the two keywords that will set winning developments apart from the ‘also ran’ are ‘love’ and ‘simplicity’. It doesn’t take a degree to understand that people adopt technologies that fuel their imagination & passions…and the rate of adoption is in close sync to the simplicity of its interface and operation. Great technology needs to adapt to the needs of the user and future breakthroughs will bear testament to this.

Continue reading “5 Future Internet trends that will change Hotel Internet Marketing”